by Aleksandr Chuklin, Ilya Markov and Maarten de Rijke
Click Models for Web Search
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We are giving a half-day tutorial at the WSDM 2016 conference. This is a refined version of the introductory tutorial we gave at SIGIR 2015 with a particular focus on practical applications.

“Click Models for Web Search and their Applications to IR”

Click models, probabilistic models of the behavior of search engine users, have been studied extensively by the information retrieval community during the last eight years. We now have a handful of basic click models, inference methods, evaluation principles and applications for click models, that form the building blocks of ongoing research efforts in the area. The goal of this tutorial is to bring together current efforts in the area, summarize the research performed so far and give a holistic view on existing click models for web search.

The aims of this tutorial are the following:
  1. Describe existing click models in a unified way, i.e., using common notation and terminology, so that different models can easily be related to each other.
  2. Compare commonly used click models, discuss their advantages and limitations and provide a set of recommendations on their usage.
  3. Provide ready-to-use formulas and implementations of existing click models and detail general inference procedures to facilitate the development of new ones.
  4. Give an overview of existing datasets and tools for working with click models and develop new ones.
  5. Provide an overview of click model applications and directions for future development of click models.
The tutorial will be accompanied by coding sessions (in Python). For these sessions, we will provide code examples and data samples. The participants will be able to either follow the examples on the slides or perform them live along with the presentation. To follow the examples live, the participants need to have a laptop with iPython and PyClick installed. Install instructions can be found [here].

Participants of any of these tutorials will get the following support materials:
  • Author's version of the book
  • Copy of the slides
  • Code and data samples to follow live demos

Materials

wsdm2016-clickmodels-code.zip
File Size: 1447 kb
File Type: zip
Download File

cheatsheet.pdf
File Size: 484 kb
File Type: pdf
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wsdm2016-clickmodels.pdf
File Size: 3891 kb
File Type: pdf
Download File

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