Intro
A click model is a probabilistic model of user's behavior on a web search engine result page. It is typically represented as a graphical model showing relations between observed and hidden variables.
Click models are widely used to understand user behavior, build evaluation metrics and perform simulated experiments.
This website is a collection of materials related to studying and using click models brought together by Aleksandr Chuklin, Ilya Markov and Maarten de Rijke.
