About the Website
With the rapid growth of web search in recent years the problem of modeling its users has started to attract more and more attention of the information retrieval community. This has several motivations. By building a model of user behavior we are essentially developing a better understanding of a user, which ultimately helps us to deliver a better search experience. A model of user behavior can also be used as a predictive device for non-observed items such as document relevance which makes it useful for improving search result ranking. Finally, in many situations experimenting with real users is just infeasible and hence user simulations based on accurate models play an essential role in understanding the implications of algorithmic changes to search engine results or presentation changes to the search engine result page.
On this website we present a collection of materials for studying and using click models, including Open Source packages, tutorials and books.
On this website we present a collection of materials for studying and using click models, including Open Source packages, tutorials and books.
About the Authors
- Aleksandr Chuklin, University of Amsterdam, The Netherlands & Google Switzerland;
- Ilya Markov, University of Amsterdam, The Netherlands;
- Maarten de Rijke, University of Amsterdam, The Netherlands.